Spotify takes aim at YouTube in battle for video podcasts

Spotify gets its biggest upgrade in years – gunning for YouTube and TikTok
Announced by Spotify boss during its Now Playing event in Los Angeles, the service is expanding more rapidly into video – not just music videos, which it has dabbled in before, but video podcasts and presentations from some of the world's biggest influencers. It's coming for YouTube and TikTok, basically.
Spotify Takes Aim at YouTube in Battle for Podcasts
Audio streaming giant plans to pay hosts to make podcast videos and allow premium subscribers to watch them without ads.
Spotify to pay hosts to make podcast videos in battle with YouTube, WSJ reports
Spotify (SPOT) plans to pay incentives to video creators who hit certain viewing thresholds and, in January, let Premium subscribers view
Spotify launches huge push into video as it takes on YouTube
Spotify launches huge push into video as it takes on YouTube - Music app has already pushed into podcasts and audiobooks in recent years
Spotify will soon start sharing revenue with video podcast producers
Spotify’s new Partner Program provides two earning avenues: ad revenue sharing and monthly podcast subscriptions. This program opens up earning potential even for smaller creators. Through this program, creators can receive a portion of ad revenue generated from their content across platforms.
Spotify takes aim at YouTube in the battle for video podcasts
“Spotify plans to start paying hosts who make popular videos and meet a certain viewing threshold, and will soon offer premium subscribers a way to watch shows such as ‘The Joe Rogan Experience’ and ‘Anything Goes with Emma Chamberlain’ without ads. It currently allows hosts to upload podcast videos, but doesn’t offer such payments.” —
Spotify woos video and podcast creators with new tools to better compete with YouTube
Starting in January in the U.S. and other markets, Spotify Premium users will be able to see ad-free videos, and video creators can earn money off those videos.
Spotify takes aim at YouTube with a new revenue-sharing program for creators
Spotify goes after YouTube's video podcast dominance by removing ads for paid subscribers and introducing a new revenue program for creators.
Spotify will start paying video podcast hosts based on how well their videos perform
Spotify announced on Wednesday that it will start paying podcast hosts who make popular videos on its streaming platform, as the company looks to take on YouTube’s dominance in the video podcast space.
Spotify will start paying creators for popular videos
The streamer is also removing ad breaks from video podcasts as it tries to compete more directly with YouTube.
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