U.K. TV giant ITV got only 45 percent of its total revenue from non-advertising sources in 2016, while this year it will get 60 percent from production and digital businesses, CEO Carolyn McCall told an industry conference in London on Tuesday.

A European country will be banning late-night junk food commercials before 9:00 p.m. each evening starting in October 2025 in an effort to curb childhood obesity.

The boss of ITV has hit out at plans to ban junk food adverts on TV before 9pm, warning it could force the broadcaster to make programming cuts.