North Carolina plummeted to the absolute rock bottom of Mack Brown's tenure with Saturday afternoon's 70-50 loss, at home, to James Madison. This after the Tar Heels (3-1) entered as 10.5-point favorites against the Sun Belt Conference school that lost its coach and a majority of its impact starters in the offseason.

James Madison rolled into Kenan Stadium in Chapel Hill on Saturday and hung 53 points on North Carolina after the first half to go on to win in dominant fashion, 70-50. Though, clearly defense was lacking on both sides.

The North Carolina Tar Heels, playing quarterback Jacolby Criswell, were steamrolled by James Madison in first half action in Chapel Hill, N.C. Saturday. The Heels struggled on both offense and defense and were booed by the UNC crowd when leaving the field trailing 53-21 at the half. Many Tar Heel fans did not return for the second half.