The Sixers' Spectrum-themed City Edition jerseys reclaim "the time-honored tradition of the home white uniform." ...

Kelly, easily one of the most high-profile surfers on the East Coast, this month announced he turned down an option on his ...

SALT LAKE CITY — Santa Claus has seen the wishlists of Utah Hockey Club fans and is making their holiday dreams a reality ...

The Pittsburgh Pirates are desperate to get their hands on a rare Paul Skenes treasure. And it seems his girlfriend, Livvy ...

Bhagesh Kotak, Director of Reyaur Sports, Kerala Blasters' kitting partner, said he has suffered heavy losses due to the ...

Replica jerseys will be available to purchase via the league’s online shop as of Wednesday, and at in-store retailers — such as Canadian Tire, Sport Chek and Pro Hockey ... outfitting them with ...

The Denver Nuggets are returning to the team's rainbow era with their 2024 City Edition uniform officially unveiled on ...

Authentic Brands Group no longer wants to do business with New Guards Group, a division of Farfetch, and has terminated its ...

A game-worn Michael Jordan jersey from the Chicago Bulls' 1996-97 season has sold for $4.68 million via Sotheby's. The Bulls ...

According to a memo seen by WWD, New Guards Group has received a termination notice from Authentic Brands Group regarding its license to distribute Reebok clothing and footwear in Europe.

The UK sports-fashion retailer’s festive spot paints an authentic picture of what Christmas traditions and community can look ...

It’s not just about plastering your logo on jerseys or stadiums ... the key is to create authentic touchpoints that fans will remember. Collaborate closely with the sports entity to align your brand ...