Brands are grappling with challenges such as signal loss, reduced access to key data sources, and tighter privacy regulations ...

Implementing artificial intelligence effectively may be the most pressing preoccupation facing retailers today. This is perhaps why even though global AI in the retail market is expected to grow by 30 ...

Walmart will pay independent delivery drivers new financial incentives to pick up online orders at its U.S. stores and deliver them to shoppers during the holiday season. The move is part of Walmart's ...

Effective performance advertising with personalized offers is key, as brands are likely to set different discount levels across various product categories based on users' or segments' preferences.