"We deeply regret this unfortunate error and are taking immediate action to remedy this. Parents are advised that the misprinted, incorrect website is not appropriate for children," the company said in a statement.

Mattel may be safe from the Wicked Witch of the West, but it has had to issue a mea culpa to avoid the wrath of angry parents.The toy company said the web address for a pornography company was mistakenly printed on the packaging for dolls tied to the new film “Wicked” instead of the official website for the coming Universal Pictures release.