Meta Platforms has been offering European Union an ad-free subscription option for about a year to comply with the continent’s strict data privacy rules, but regulators had accused the company of giving people a false choice. The company said in a blog ...

Meta Platforms Inc. is rolling back ad targeting for European users in a bid to address European Union concerns over the company’s subscription model.

Meta Platforms plans to offer Instagram and Facebook users in Europe the option to receive "less personalised ads," the tech giant announced on Tuesday, in an effort to allay regulators' mounting concerns.